Zelova

In private beta. Launching soon.

Your next career move, handled strategically.

Zelova is an AI-powered career strategy service designed for senior professionals navigating redundancy, restructuring, or the question of what comes next.

Join the waitlist

Where are you right now?

Pick the moment that matches yours. The page will meet you there. So will Zelova.

You've spent years building something real. A track record, a reputation, a way of operating that delivered results.

Then something changed: a restructure, a redundancy, or the slow realisation that the path you're on stopped being the path you want. The question's no longer "what's next on the ladder?" but becomes: "what do I want the next chapter to look like?"

Most career support wasn't built for that question. Well-meaning advice assumes your situation is standard. Yours isn't.

Zelova was built for people who want to be strategic about what happens next over both the short and long term.

One guide. The whole journey.

Zelova pairs you with a dedicated guide: available in text or voice, on your schedule, for as long as the journey takes.

It's built around you, and it remembers.

Every session builds on the last. Your background, your thinking, your decisions: all held, so you never re-explain and never start over.

You own the outputs.

A career strategy. A positioning statement. A networking map. A landing plan. Concrete documents built with you in conversation, ready to use the moment you need them.

"I used to go to ChatGPT for career advice. Now I choose Zelova."
A senior marketing leader on his platform of choice for career strategy.

It challenges you.

Generic AI tends to agree with whatever you say. Your guide is designed to question assumptions, pressure-test your direction, and tell you what a good coach would. It is grounded in established coaching methodology, and it will push back.

"The AIs are built to tend to agree with you."
A senior operations leader on why generic AI fails at exactly this moment.

It moves at your pace.

Some people need room to think. Some need to move fast. Your guide reads which one you are today and works accordingly.

Getting started takes minutes. The impact lasts.

  1. Tell Zelova where you are.

    Where you have been, where you want to go, and what is making it hard. Even if you are not sure yet. Voice or text, whatever feels natural.

  2. Build a strategy together.

    Not a template. A personalised career strategy shaped by your background, your goals, and your timeline, and it evolves as your thinking does.

  3. Keep moving forward.

    Check in whenever you need to. Your guide keeps you focused and on track.

A working career roadmap inside ZelovaA direction comparison inside Zelova

From inside Zelova: a direction comparison and a working career roadmap.

Built by someone who's been there.

David Bergey spent over 15 years building and leading commercial teams across MedTech and SaaS: scaling organisations across the US, Europe, and emerging markets, navigating restructures, and experiencing both sides of the redundancy conversation. Zelova was built from that experience.

In discovery interviews with senior leaders across Europe, a consistent theme kept surfacing: at the hardest career moment, the support on offer was generic, and despite being surrounded by people, they felt alone in the decision. Zelova exists to change that.

Ready to be strategic about what's next?

Zelova is in private beta and launching soon. Register your interest here to be the first to know when it's ready.

Founding member rates will be reserved for this list at launch.

By joining the early access list, you'll receive Leading in the Age of AI, a weekly career strategy newsletter. You can unsubscribe at any time.